Results from our HVAC work, and what they mean for Alberta trades

GasBoilers.ca: one brand, many communities

GasBoilers.ca is a gas-boiler division built for CANRO Heat. Its published record: 26+ BC communities served, and 5.0★ from 76+ Google reviews.

This is the case closest to the Alberta.Network problem: one brand that has to be credible in many separate communities at once. The published numbers are the community count and the review record; the detailed case study on HVAC.Agency tells the rest of the story.

What transfers to an Alberta trade: the page structure for each city you serve, the review discipline, and the honesty about where you're based. The guide to city pages without fake offices shows that structure in detail.

CanroHeat.ca and BCWide.ca: lead growth from the foundations

CanroHeat.ca recorded 250% lead growth. BCWide.ca reached 3× leads in 90 days.

We quote only the headline figures here. The point for an Alberta owner is that lead growth of this kind is measured in leads, not clicks or impressions, which is how we report every market.

What transfers: the order of work. For a multi-city Alberta business, that means tracking by city first, then local search, then ads, so that growth in one market isn't hiding losses in another.

Roma Heating & Cooling: organic growth over a year

Roma Heating & Cooling saw 400% organic traffic growth in 12 months.

The figure is measured over a full year, which is a useful reminder that organic growth is a long game.

What transfers: patience in the competitive markets. In Calgary or Edmonton, organic results take longer than in Lethbridge or Grande Prairie, and planning for that avoids the temptation to over-spend on ads to fill the gap.

HVACDeal.ca: return on spend

HVACDeal.ca generated 500+ leads at a 12:1 ROI.

A ratio like that only means something when spend and return are both tracked, which is the same discipline we apply to each Alberta market.

What transfers: judging every city by its own return. Our city-by-city ads service applies this so one market's success doesn't excuse another's waste.

Reading a case study the right way

When you read any agency's case study, ours included, ask three questions. What was measured: leads, booked jobs or traffic? Over what period? And what was the starting point? A large percentage on a small base means less than it sounds. Our figures name the client and link the live site so you can look for yourself, and we quote only what's in the published record.

What these results don't show

It matters to be clear about the limits.

• They are HVAC and heating results. We have no published results for other trades, and we won't imply that we do.
• None of them is presented as an Alberta campaign. Alberta's two big metros and long distances make some things harder and some easier.
• They don't promise anything for your business. They show what the method achieved for those clients, under their conditions.

Every published case, with more detail than we give here, sits on HVAC.Agency's case studies page.

How we'd measure your results

Every client gets a monthly report split by market: calls and texts, booked jobs, average job value, marketing cost and cost per booked job for each Alberta city you serve. Referral relationships get their own line, showing referrals sent and received. If a market isn't paying its way, the report says so, along with what we recommend.

To discuss what's realistic for your markets, see pricing or contact us. We are a marketing service, not a contractor.